OUR STORY

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WE BELIEVE IN FAMILY LIFE WITHOUT LIMITS

This means driving safety standards
To ensure children have never been better protected on the move

This means pushing boundaries in smart design
To make life in motion run smoother than ever

This means never dictating what path parents should take
But always celebrating the journey

BE FREE.


OUR FAMILY

BETTER TOGETHER

Britax and Römer have been part of a family since 1978 and BOB since 2011. Now we’re making those ties even stronger. As one brand we can go even further in helping parents live family life to the full. With innovation in our DNA and an unchanging commitment to always going the extra mile.

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OUR FELLOW SAFETY PIONEERS

Römer’s precision German engineering and unique heritage working with the automotive industry have been a constant underpinning for its position as standard-setter in child mobility safety. From a shared history we are now focusing on a shared vision – to build an even safer future.

OUR SPORTY LITTLE BROTHER

We know that for some parents freedom is being able to nip around town, whereas for others it’s being able to get off the beaten track. That’s why we’re so excited about the latest addition to our family – Britax BOB.

Britax BOB is all about being active together. Whether that means leisurely excursions, speedy 5ks, or muddy trips off-road. Whether you prefer pushing three wheels or pedalling on two wheels. Designed to go fast. Designed to take the hard knocks. Britax Bob means family freedom is whatever you make it.

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Made with care – because our children deserve nothing less

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This means our minimum requirements go far beyond the legislative guidelines for clean products. It means we test with an independent test house at multiple stages during manufacture. It means all our fabrics are made with the sensitive skin of our children in mind. Made with care.


A CULTURE OF FIRSTS

First smiles. First steps. First night without waking. We know there’s nothing like the first time. Here at Britax firsts are our way of pushing boundaries so that you can live family life on your own terms.

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Like the ECE R44
Europe’s first ever legislation for car seat standards. We helped to create it in 1981. Then we were the first brand to launch R44 approved restraint systems across Europe.

ISOFIX – that’s another first we’re proud of
Invented by us in collaboration with VW in 1997 to give parents a safer, simpler way to install their car seats. Still setting the standard today for safe installation across Europe.

Our BOB Revolution PRO – another Britax innovation.
The first stroller to be approved in Europe for running and skating with a swivel front wheel. So parents can tackle any terrain at any speed.

Or our KIDFIX XP SICT – yes, a first.
The first Group 2/3 car seat to gain a ‘very good’ safety rating by ADAC and StiWA in October 2013. *

*Stiftung Warentest and ADAC Motorwelt, 10/2013, when used with ISOFIX.


A HISTORY OF ENGINEERING EXCELLENCE

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SETTING STANDARDS

Since the 1960s we’ve played a major role in the development of automotive and child car safety standards.

From helping create the world’s first standard on seat belts – the British Standard in 1960. To guiding the development of Europe’s first regulation on child restraints in 1981 the ECE R44. And influencing each of its revisions right up to the current ECE R44 04. To helping shape the latest step-change in child car safety regulations – the new i-Size standard.

TRAILBLAZING TECHNOLOGIES

Our engineers are constantly tackling the next generation of child mobility challenges with innovations that continue to transform our industry.

From a stream of seat belt and dynamic testing technologies through the 1960s and 1970s that combined to help shape the modern car restraint industry. To a long list of patents and game-changers. Like the invention of ISOFIX in 1997, working in collaboration with Volkswagen. Or our unique anti-rotation Pivot Link system in 1999. Or the world’s first swivelling front wheel on a running stroller in 2005. And ISOFIX+, our 2011 development that makes ISOFIX even safer, with the added stability of V-Tether anchorage.

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PIONEERING PRODUCTS

We help to set – and raise – standards. We engineer some of the market’s most advanced technologies. But we also bring our expertise together to design a constantly evolving range of products to make family life flow. From Europe’s first infant carrier – tailored protection and a flexible means of transporting our most vulnerable cargo. To one of the world’s most advanced highback booster protection system for older children. To the only running stroller deemed worthy of carrying the name of the iconic endurance event, the Ironman.