The Britax child seat impresses with its sleek black design

A practical family car instead of a sports car? A stair gate in a cool designer loft? A colourful nappy bag with an Italian tailor-made suit? The new TRIFIX THE BLACK EDITION child seat for group 1 (from 9 to 18 kg or from approximately 9 months to 4 years) appeals to parents who want to stay true to their design and style ideas as well as giving them the freedom to steer clear of any compromises when it comes to child safety. THE BLACK EDITION combines pure elegance with optimal safety.

Limited THE BLACK EDITION: 1 out of 500, with only 100 available in the UK

"Parents who opt for this child seat appreciate the special things in life. The seat has been produced in Britax's factory in Ulm, Germany with great care and attention to detail. The TRIFIX THE BLACK EDITION appeals to design enthusiasts who are prepared to spend that little bit more on a very special seat," says designer Julia Strunk. There are only 500 of the new seats available across Europe, Middle East & Africa.

Aesthetics combined with intuitive functionality

Back in 2012, the first TRIFIX model impressed the expert jury of the Red Dot Design Awards. The seat was presented with an award for its progressive industrial design. It is now being launched onto the market as the luxurious and unique THE BLACK EDITION. Julia Strunk dressed her award winning shell design in a carbon gloss look and a timeless quilted cotton design lovingly sewn by employees in Ulm. They are even assembled with white gloves.  Every car seat is being delivered with a booklet that includes the handwritten signature of Julia Strunk and the seamstress who worked on the car seat which makes the TRIFIX THE BLACK EDITION even more personal for the consumer. This limited edition is a tribute to launch Britax's new modern global logo and positioning which is perfectly mirrored in the clean lines of the car seat.

"The minimalist forms of the TRIFIX are more than just aesthetic in nature: they help users overcome their fear of excessively technical products," explains the designer. "The product and its form should be self-explanatory and evoke confidence. We therefore place a great deal of value on the combination of appearance and intuitive functionality".

Pure elegance with easy installation

Thanks to its patented ISOFIX system and patented V-tether third anchorage point, the TRIFIX offers a particularly fast and safe installation.

Patented "SI Pads" are also integrated in the side wings offering extra energy absorption in a side impact. . At 10 kg, TRIFIX is also very light and is particularly easy to carry thanks to its ergonomic handles. Children are strapped in using the Britax 5-point safety harness with an extra-large seat, for growing children; stylish as well as comfortable.


TRIFIX THE BLACK EDITION will be available in selected independent retailers across the UK as well as through the Britax online shop at an RRP of £899. Visit www.trifixblackedition.co.uk to find your local retailer.




Notes to Editors:

For more information about Britax, find your freedom at: www.britax.co.uk or find Britax on https://www.facebook.com/BritaxUK.


About Britax

Britax is a global leader and innovator in child mobility dedicated to making family travel safer and easier throughout the journey of parenthood. Specialising in a complete range of premium car seats, strollers, baby carriers and accessories that meet modern family lifestyle needs, Britax's mission is to inspire families to travel more freely, confident of safety, sure of style.

Britax was founded in Britain in 1938 focusing initially on safety developments such as adult seat belts. In the 1960s they launched the company's first child car seat. In 1978, it merged with established German car safety counterpart Römer. More recently, Britax acquired the hugely popular outdoor stroller brand BOB in 2011 and the BRIO pushchair and car safety business in 2013.

Now Britax maintains offices in 12 countries, operates in almost all countries globally and employs more than 1000 people.



For more information about BRITAX please contact Threepipe:

Tel: 0207 632 4800

Email: britax@threepipe.co.uk