QUALITY BUILT IN
Buying a Britax product is about more than buying a piece of baby equipment. It’s about buying 50 years of expertise, bucketloads of passion and an unwavering commitment to doing what’s best for the child.
At Britax we’re proud to be different. Different to the vast majority of car seat brands with their roots in toy or pram manufacturing. Our roots go deeper. Since the 1930s we’ve been closely involved with the developing automotive industry. Not just contributing to some of its major safety milestones – such as the first adult seat belt and the first child car seat – but becoming steeped in the technologies, research processes and safety engineering at the heart of the automotive world. We believe it’s this unique heritage that has set the standards of innovation and excellence that drive the brand today.
Unparalleled internal testing
We’re so committed to designing and engineering car seats of unparalleled safety that we have our own crash test centres in Europe, Australia and America. Not only do we have more crash test centres than any other car seat brand, we’ve even developed bespoke equipment that enables us to go further and dig deeper to put every one of our products through their paces.
From crash simulations to duration tests, we will only launch a car seat once we’re totally confident that it will provide protection for your child in traffic collisions from any angle, including ones involving rollovers, and with the wear and tear of everyday family life.
We test for front impacts. Then rear impacts. Then side impacts. Then we test for rollovers too.
Our test centres enable us to simulate the very different impacts of front, side and rear collisions as well as rollovers – at speeds of up to 65 km/h. We assess the effects of these collisions on different parts of the body to fine-tune and finesse our 360-degree protection.
We buckle. We unbuckle. And we repeat 14,599 times.
We know that parents need total confidence that their child is securely fastened in their car seat throughout every journey. So we reproduce buckling and unbuckling up to 4 times a day for 10 years
We recreate 1,460 days of moving a seat between cars.
We invented ISOFIX back in 1997 in collaboration with Volkswagen. Now much of the world uses it to set the standard. We test our ISOFIX connectors by simulating 4 years of moving the seat between two cars daily
We test a seat. We test it differently. Then we test it again.
We will only launch a new seat once we are totally confident in the tiniest of details. For us that means testing in different configurations, as individual component parts, or as a total seat over 250 times.
We test and learn with real cars.
Approximately 89% of all new cars tested by EuroNCAP used at least one of our seats for their 2014 safety testing. This means that our seats are continually tested in the cars you drive and our development process is constantly informed by the latest understanding of automotive technology.
We punish every pushchair with mud, sand and potholes.
Each pushchair is pushed through the equivalent of mud and sand for 16 hours. Then it’s pushed over 400 km of bumpy potholes. Then its brakes are turned on and off 6,000 times.
We insist on gentle fabrics for delicate skin.
We set our own rigorous standards for fabric testing on all of our car seats, pushchairs and accessories. We go far beyond the legal requirements by testing more chemicals and testing against stricter levels. And we’re continually seeking ways to go further in making our fabrics are a gentle choice for children’s delicate skin.
We test with real families not just machines.
We conduct consumer testing at different stages throughout our product development process. To ensure not just the quality and functionality of every product, but to check that we aren’t missing any of the small details that may make a big difference to everyday family life. From early prototyping for space, comfort and ease of use, to extensive in-field testing over several weeks. During development and even post launch we constantly analyse consumer feedback and integrate these valuable learnings into our product evolution.
Strict external accreditation
As well as our own rigorous processes, our products are continually reviewed and tested by all of the leading external safety bodies.
Every Britax car seat has passed the European test standard ECE R44/04. We regularly review our products and re-test where relevant legal standards are updated. Britax is also a DEKRA certified brand – meaning we have passed the strict standards of this independent quality association.
Our car seats are continuously rated by Which?, Stiftung Warentest, ADAC and other leading test institutions across Europe.
We also frequently commission private tests with third party testing bodies during product development – to build independent perspectives and expert external assessment into our innovation processes.
We are proud to be the brand of choice for vehicle manufacturers in new car assessment tests carried out by Euro NCAP, the independent organisation that assesses car safety, with approximately 89% of new cars tested in 2014 using a Britax car seat.
We have also received a variety of consumer awards – such as the Mother & Baby Gold in 2013 for our state-of-the-art TRIFIX, or the Prima Baby & Pregnancy Gold in 2014 for our game-changing DUALFIX.
Partnering for safety
We appreciate that making the world a safer place for children to travel extends far beyond our individual efforts and far beyond the products we develop. That’s why we’ve spent years building a network of partners and collaborators – so that together we can go further for families all over the world.
From medical experts to car manufacturers, government bodies to the media. Whether we’re innovating, advising or campaigning for legislative change, we believe children’s safety is a cause for everyone to unite behind.
And we know from experience the difference the right partnership can make. Our collaboration with Volkswagen in 1997 led to the creation of ISOFIX and changed the world of car safety in an instant. Nearly two decades later our invention still sets the standard for safer car seat installation across Europe. A perfect demonstration of our Safer, Simpler, For Every Child principles in action.
The legal standards as our minimum standard
We believe in helping parents make informed choices. That means aiding their understanding of the regulations governing the products that keep their children safe. We also believe in setting standards, not just meeting them. That’s why we always demand higher standards of ourselves than the regulatory bodies demand of us.
There are currently two European regulations for car seats.
- ECE R44 04 – the current European standard.
- i-Size – a new regulation that works alongside ECE R44 04.
Safer. Simpler. For every child. The three things that drive everything
MAKING A DIFFERENCE
Standing up for what’s important
Technology and innovation
Boundary-pushing innovations for boundary-free family life